Look Beyond The Job Descriptions To Target The Right Job Candidates
Recruiting tactics and the talent marketplace continue to evolve and these changes have uncovered something quite amazing. It appears as though the written statements outlining the qualifications, duties and responsibilities of an available position no longer carries the weight they once did.
The realization that job descriptions are not as effective as they once were highlights the drastic changes we’ve seen in the talent marketplace in recent years. With that, now’s the time for employers to reconsider their approach when it comes to attracting top talent, and that starts by looking at the way you attract job candidates to your business.
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Rethink Your Approach
Today, it’s important to understand the limitations job descriptions put on current and potential employees. With the shift in the talent marketplace, eliminating standard job descriptions and approaching employee recruitment differently may be your best course of action. Take a look at the following considerations:
- Explain Your Business’s Vision – Instead of a generic job description that plainly states the role’s duties, leverage your business’s mission and culture. Engage with potential job candidates on a more personal level by tapping into their needs and emotions to drive interest. In today’s job market, you need to sell a candidate on your business as a whole and not just on the role they’ll fill.
- Use A Recruitment Deck – Today, individuals seeking jobs are looking for more detailed and richer information about businesses. You can provide this vital information by getting your marketing team involved with the recruitment process and creating your business’s own unique recruitment deck. Your recruitment deck should be made up of at least ten PowerPoint slides and explain your business’ mission, its leadership team, and its goals. Recruitment decks are an ideal solution for businesses looking to attract the right individuals to an open position.
To land top talent, you must appeal to job candidates using your business’s mission, values, and goals. By ditching generic job descriptions, you’ll open your business up to new opportunities.
Remember, human resources and marketing need to work together to create the most effective recruitment materials. To land top talent, you must appeal to job candidates using your business’s mission, values, and goals. By ditching generic job descriptions, you’ll open your business up to new opportunities.
Attracting, hiring, and retaining top talent is critical for any business. For those that think differently and embrace using a recruitment deck, finding the right people for the right jobs will be much easier. Email Rea & Associates to learn how you can attract and retain high-quality employees.
By Karen Sating (Cleveland office)