It’s 2018, and anybody who’s anybody has a website. It’s no longer something that’s just nice to have – it’s a marketing necessity. Your website is a place to tell your story, outline your products or services, highlight your brand, and – ultimately – secure sales. But it’s not enough to build a nice piece of virtual real estate, set it, and forget it. You have to do more if you want a return on your investment.
Brad Circone, President and Chief Brand Officer at Circone + Associates, joins unsuitable to talk about the work that goes into building a top-notch website, and how business owners can outshine their competition by simply paying closer attention to a few key elements. The best modern websites embrace minimalism, in both design and copy. By keeping the website’s copy and user interface simple, you can highlight your story and the content you want users to find. An essential part of that is responsive design, ensuring your site can be used on mobile phones, tablets, and desktop computers.
You want the content on your website to engage, inform, educate, or delight your audience – and then re-engage them through a combination of visual and digital storytelling. You can learn more about creating engaging websites in Nir Eyal’s Hooked: How to Build Habit-Forming Products.
If you are responsible for any kind of business or brand, you will be interested in these other topics discussed in this episode:
- How to create content that energizes, creates habit-forming experiences, or fulfills joy.
- Why your website and brand story should be more about your audience than your business.
- The 3 P’s of web perfection: Platform, Personified Brand, and Proposing the Purpose of why.
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official transcript
Click here to read the official transcript for episode 126, “Do You Have a Kick-Ass Website?”