There are a lot of social media platforms out there: Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, and the list seems to get longer every day. People use these platforms to connect with each other and with their favorite brands and businesses, so if your business hasn’t developed a social media strategy, you are missing out – big time.
Rebecca Weiand, Rea’s social media expert and practice growth specialist, joins us on unsuitable on Rea Radio to share how you can actually use these platforms as tools to understand your customers better, why an established social media strategy is so vital, and what these strategies might look like.
Social media isn’t “all about me me me.” It is actually a great way to connect with your customers and your community, and show the human side of your organization. But in doing so, your social media efforts shouldn’t be all about self promotions. Who you follow and who you share are just as important.
If you are new to social media, or want to get more strategic, you will be interested in these topics discussed in this episode, including:
- How to use social media to better understand your customers/clients and potential customers/clients.
- What metrics you should be focusing on, beyond reach and engagement.
- Who you should follow on social media.
If you liked this episode of unsuitable on Rea Radio, let us know by hitting the like button or by sharing it with your followers on social media. You can also use #ReaRadio to join the conversation on Facebook and Twitter. Finally, you can watch the podcast in action on the Rea & Associates YouTube channel.
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official transcript
Click here to read the official transcript for episode 106, “you don’t have to be president to tweet: why your business should be on social media.”