Episode 280: Brands Aren’t Wrong – CEOs Are

Brad Circone | Best Business Brands | Ohio Business Podcast

Meet Brad

Prior to his success in branding, Brad was a multi-million dollar recording artist and internationally published lyricist with The Toll on Geffen Records. Today, he speaks to business professionals, professional groups, and associations throughout the U.S., while guest lecturing at both The Ohio State University and Notre Dame. Additionally, he continues to contribute columns to Columbus Business First on the subjects of branding and professional differentiation. Click here to learn more. 

Brad Circone Talks About The Business Of Great Brands | unsuitable on Rea Radio | Ohio CPA Firm

Great Companies Will Never Sacrifice Their Brands

How important is your company’s brand? As a business leader, you’ve worked hard to build a company on key values, instill solid company culture, and deliver an excellent experience. These qualities have all shaped your business’s brand. But what if you were faced with a really tempting opportunity or a decision that would ultimately take you out of sync with the brand you work so hard to build. What would you do? Tip: Brands aren’t wrong – CEOs, on the other hand, are.

Brad Circone is a branding expert who has helped develop the brand voice of countless companies. During this episode of unsuitable on Rea Radio, Doug Houser, the host of Rea & Associates’ award-winning weekly podcast for business owners, is talking to Brad about why the brand is, ultimately, so important to the future success of your organization. Brad will share some best practices, insight into effective brand building, and so much more.

A rock-n-roll icon back in the 80s, Brad has learned how to use branding to differentiate his band, The Toll, and later moving on to creating iconic brands for companies worldwide. Today, the importance of a business’s brand has never been more important. Don’t miss this episode to gain critical insight into the opportunities associated with creating and maintaining a killer brand persona.

All You Need To Know About Brands

  • How to know when to break the rules
  • The value of story holders
  • How to reframe your brand

Learn More

Getting The Brand Back Together

Brad Circone is the host of the brand new podcast, Getting The Brand Back Together (GBBT), where he explores the interdisciplinary art of banding, branding, and business building. Click here to check it out.

Learn more about the importance of business brands with Brad Circone's new podcast, Getting The Brand Back Together. - unsuitable on Rea Radio - Ohio Business Podcast
Doug Houser Talk Brands With Brad Circone | unsuitable on Rea Radio | Ohio CPA Firm

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