Prior to his success in branding, Brad was a multi-million dollar recording artist and internationally published lyricist with The Toll on Geffen Records. Today, he speaks to business professionals, professional groups, and associations throughout the U.S., while guest lecturing at both The Ohio State University and Notre Dame. Additionally, he continues to contribute columns to Columbus Business First on the subjects of branding and professional differentiation. Click here to learn more.
Great Companies Will Never Sacrifice Their Brands
How important is your company’s brand? As a business leader, you’ve worked hard to build a company on key values, instill solid company culture, and deliver an excellent experience. These qualities have all shaped your business’s brand. But what if you were faced with a really tempting opportunity or a decision that would ultimately take you out of sync with the brand you work so hard to build. What would you do? Tip: Brands aren’t wrong – CEOs, on the other hand, are.
Brad Circone is a branding expert who has helped develop the brand voice of countless companies. During this episode of unsuitable on Rea Radio, Doug Houser, the host of Rea & Associates’ award-winning weekly podcast for business owners, is talking to Brad about why the brand is, ultimately, so important to the future success of your organization. Brad will share some best practices, insight into effective brand building, and so much more.
A rock-n-roll icon back in the 80s, Brad has learned how to use branding to differentiate his band, The Toll, and later moving on to creating iconic brands for companies worldwide. Today, the importance of a business’s brand has never been more important. Don’t miss this episode to gain critical insight into the opportunities associated with creating and maintaining a killer brand persona.
All You Need To Know About Brands
- How to know when to break the rules
- The value of story holders
- How to reframe your brand
- Listen: How A Bad Band With A Great Brand Secured $3.6M Record Deal
- Read: 7 Habits of Highly Successful Marketers
- Listen: How To Build Company Morale In A Virtual World
Getting The Brand Back Together
Brad Circone is the host of the brand new podcast, Getting The Brand Back Together (GBBT), where he explores the interdisciplinary art of banding, branding, and business building. Click here to check it out.