Remember the time America began checking their Wendy’s chili for rogue fingers? Denny Lynch does. As the senior vice president of communications at the time of the crisis, Denny and his team was not only responsible for helping disprove the claim, but to maintain the brand’s image and reputation as one of the nation’s premier fast food restaurant brands. On episode 39, “the infamous ‘finger in the chili’ incident,” Denny and Mark discuss crisis communications and why clear, consistent internal and external communication strategies are critical when businesses have to protect their brands from unforeseen crisis situations.
Go behind-the-scenes and find out what happened the night of March 22, 2005, when Denny received the call to inform him that a woman had found a “body part” in her Wendy’s chili and that a local San Jose, Calif., TV station was perched at the restaurant, poised to go “live” within the hour. And find out how he arrived at an answer to the simple, but profound question: “What are we going to do?”
Listen to episode 39 now to hear a first-person narrative outlining the essential steps Denny and his team took to navigate the crisis communication maze in an effort to respond with proper brand authority and authenticity. Then start thinking about what you would do if faced with a crisis unique to your business.
Do you like listening to unsuitable on Rea Radio? We want to know! Tell us what you think about this episode and the podcast in general in the comment section below. Or, if you don’t have a lot to say, “like” this episode on SoundCloud or give it a high rating on iTunes. You can also email questions or suggestions for future episodes at email@example.com.
Thanks for listening!
articles and insight
Playing By New Rules – The Great Recession ushered in a new economic era – one many businesses are still adjusting to eight years later. Recovery has been slow, and owners must now play by new rules to be successful. Read on to find out a major financial crisis helped shape many of today’s popular business practices and how they can help you prepare for a future financial crisis.
Can A Cybercriminal Crack Your Company’s Network – Small and midsize businesses are not immune to becoming the target of a crippling cyberattack and without the proper procedures in place business owners risk the very real threat of a large-scale assault on their company’s data. Would you be able to recover if your organization was attacked? Read on to find out how you can prevent a Ransomware Attack.
Have You Reviewed Evidence Room Controls Lately? – If you went home to find that someone broke in and took your valued possession, you’d notice, right? Would you, or anyone within your organization, notice if something came up missing from your evidence room? Probably not. Keep reading to find out why.
Surviving A Crisis – Develop plans and procedures to mitigate the effects before a disaster hits. The goal is to ensure a speedy return to working order so your operations can continue. Read on to learn more about business continuity planning.
Then And Now: Data Security In America Since The Target Breach – Two years ago, cyber criminals gained access to the point-of-sale systems belonging to Target. Authorities later learned that the hacker(s) gained access to about 11 GB worth of data (including highly-sensitive personal and credit card information). When the dust settled, about 70 million consumers nationwide were left vulnerable to identity theft and credit card fraud. This magnitude of this breach was huge and, as a result, companies everywhere made an effort to buckle down and implement a slew of “best practices.” But what has really changed since December 2013? Keep reading to find out.
From Leader To Leader – Many businesses don’t survive a change in leadership. But I’ve been around the block long enough to see Rea transition from its original CEO to three additional ones – and I’ve seen clients do this successfully, too. Keep reading to learn some of the best practices we have learned over the course of our firm’s long history.
How Prepared Is Your Business For A Potential IT Disaster? – Natural disasters. Hardware meltdowns. New variants of viruses and malware. Unfortunately, we live in a day and age where anything can happen. It’s critical that your business is on its toes, ready to tackle any potential disaster or crisis that may come your way. But is it? If your business’s computer systems crashed tomorrow, how easy (or even possible) would it be for your business to recover? Has your business ever given thought to a disaster recovery (DR) plan? Find out what a DR plan can do for you.
Click here to read the official transcript of episode 38: “the infamous ‘finger in the chili’ incident.”