Author: Becca Johns
Apr 8, 2016
Tell Me How You REALLY Feel About Marketing …
Are you looking for ways to expand your business’s reach, establish stronger relationship with clients and ultimately generate increased revenue? Then you may want to reconsider where marketing ranks in your company’s growth strategy. Read on to learn more.
Dec 1, 2011
Projecting Your Brand Image
How does your company set itself apart from its competitors? It can be difficult to differentiate your organization from a sea of sameness. To properly project your brand, you have to understand who you are, what your customers think of you, and what your prospects know about you. What we’re talking about is your company’s … Continued
Dec 1, 2011
Tying Marketing to the Bottom Line
The recent economic meltdown has had a profound effect on how accounting firms market their services and products. Gone are the days of plump budgets, brand-building advertising and recruiting programs that were prevalent just a year ago. Instead, marketers find themselves with fewer dollars to spend and more accountability than ever for the programs they … Continued
Nov 15, 2010
Are You LinkedIn?
Social Media. Is it your way to reconnect with old friends? Something that monopolizes your children’s free time? A newfangled technology that you have no desire to learn or use? There are many ways to use social media tools, both personally and professionally, but it’s important to understand their role in your marketing efforts. And … Continued
May 20, 2019
episode 185 – how to market your business better
Are you wondering how to better engage with your customers? Luckily, on this episode of unsuitable on Rea Radio, Becca Davis, Rea's director of practice growth, joins Dave to discuss how businesses can market themselves to enhance their growth and success.
Apr 4, 2016
episode 27: why marketing matters more (even when you don’t do it)
This week on unsuitable on Rea Radio, Mark is joined by Becca Johns, Rea’s director of practice growth to find out what exactly the firm’s marketing team does every day and why it matters to the business’s bottom line. From managing the firm’s brand, instituting company-wide communication, coaching emerging thought leaders and helping establish fearless … Continued