Author: Becca Johns

Find out why planning for a crisis now can save you a lot of headache later on.

Are you looking for ways to expand your business’s reach, establish stronger relationship with clients and ultimately generate increased revenue? Then you may want to reconsider where marketing ranks in your company’s growth strategy. Read on to learn more.

How does your company set itself apart from its competitors? It can be difficult to differentiate your organization from a sea of sameness. To properly project your brand, you have to understand who you are, what your customers think of you, and what your prospects know about you. What we’re talking about is your company’s … Continued

The recent economic meltdown has had a profound effect on how accounting firms market their services and products. Gone are the days of plump budgets, brand-building advertising and recruiting programs that were prevalent just a year ago. Instead, marketers find themselves with fewer dollars to spend and more accountability than ever for the programs they … Continued

Social Media. Is it your way to reconnect with old friends? Something that monopolizes your children’s free time? A newfangled technology that you have no desire to learn or use? There are many ways to use social media tools, both personally and professionally, but it’s important to understand their role in your marketing efforts. And … Continued