How To Find Out What Your Customers Want
Editor’s Note: Mastering social media can be a tough nut to crack for many businesses and organizations. The medium is constantly evolving and new platforms are popping up every day. So, to help inspire you to take a second look at your social media performance, we have updated this post from a few years ago. And, if you like it, share it! 😉
In business, we’re always trying to step into our customers’ shoes. We want to know what they like, what they dislike, what challenges they’re facing and what we can do to help them overcome those challenges.
In the past, to climb into the minds of our customers, we had to pony up the dollars for costly market research projects and focus groups. Or we could choose a more reactive course and wait for them to share their experiences with us. Neither option is ideal.
No matter how good we think we are, there is always room for improvement; and the first step in our improvement journey is to find out more about the people we are trying to serve. Fortunately, technology has given us a way to be more intimately in tune with our customers, our prospects and the marketplace as a whole.
The ability to tap into the social insights of a targeted market has empowered businesses large and small to produce better products, improve customer service and enhance organizational practices. Social media platforms like Facebook, YouTube, Twitter, and Instagram have given businesses a behind-the-scenes look into the lives of the individuals they serve (or want to serve). If we really want to know more about our market place, all we really have to do is know where to look and which questions to ask.