When people talk about pursuing the American Dream, they often aspire to business ownership. However, as many of you already know, owning a business is much more than a fleeting aspiration: you have to be open to expert insight from outside advisors and be willing to put in long, thankless hours away from your family on the quest towards long-term success.
In this episode of unsuitable, we’re joined by Austin Black, co-owner of William & Grant Design. Like many of you, Austin was driven to leave a very successful career in corporate America to start his own venture. We discuss why Austin chose to leave corporate America, what challenges he faced during the startup process, and the lessons he’s learned over the years.
Want to be Your Own Boss?
Austin left corporate America with no clients, no capital, and no business management experience… However, he felt a strong desire to be his own boss, so he found a partner and they asked for guidance.
If you are preparing to take the plunge into business ownership, or recently have, this episode will teach you:
- How to keep overhead and marketing costs low while you’re in the startup phase (so you don’t become another failed business statistic).
- Why you don’t need to know everything about running a business to start a business, but you do need to be willing to learn or ask for professional guidance.
- Why small businesses need to act like big businesses, if they want to grow
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official transcript
Click here to read the complete official transcript to episode 95, “The American Dream: Be Your Own Boss.”