Here at Rea, we spend a lot of time getting to know more about our marketplace and the various people in it. Customers, competitors, community leaders, you name it – we always want to learn more… but why?
On this episode of unsuitable on Rea Radio, we’re joined by Kevin Bill. Kevin has found great success in his own career by simply taking the time to learn a little bit more about his own clients, competitors and other leaders in the communities and markets he serves. You may be wondering how learning more about someone’s dreams and aspirations can actually be good for business, but Kevin is here to clear up any confusion.
All Your Clients Are Different, But There’s Always Common Ground
Customer-professional relationships are built on common ground, like every other relationship in your life. The easiest way to foster these relationships is simply asking questions, listening to their answers and letting them drive the conversation. As you learn more and the relationship grows, you will better position yourself as their trusted advisor.
If you want to leverage every opportunity with your customers and within your community, you will be interested in these topics discussed in this episode:
- Why businesses that take an active interest in their customers are seen as more approachable, and are more likely to become trusted advisors.
- Why building customer loyalty makes it more difficult for customers to leave and work with one of your competitors.
- How close customer relationships allow you to identify your customers’ pain points and the solutions to problems they are unaware of (which will, in turn, enhance your expertise and strengthen their loyalty).
It really is amazing what happens when you simply take a little time to get to know the people you do business with.
If you liked this episode of unsuitable on Rea Radio, let us know by hitting the like button or by sharing it with your followers on social media. You can also use #ReaRadio to join the conversation on Facebook and Twitter, and you can watch the podcast in action on the Rea & Associates YouTube channel.
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official transcript
Click here to read the official transcript for episode 91, “the value of client relationships: expertise, loyalty, & opportunity.”