It’s getting harder and harder to differentiate between fact and fiction with regard to the content that’s being disseminated every day via your social media channels, search engines and customized news feeds – after all credentialed journalists aren’t the only ones breaking the news anymore.
On this episode of unsuitable on Rea Radio, Abigail (Abbey) Kanellakis joins Dave to talk about content creation. She points out that while content and content marketing can be a powerful tool for businesses of all sizes, content creators have a responsibility to adhere to a higher standard when it comes to content development in order to maintain their company’s brand integrity.
The recent presidential election has made us hyper-aware of this issue and today, the buzz-worthy topic of ‘fake news,’ is fueling conversations nationwide. In her article, “If You Write It, They Will Come: Responsible Content Creation In An Era Of ‘Fake News’” Abbey addresses this issue and identifies how businesses can rise above the noise to position themselves as authorities in their industries, which facilitates greater trust among the audiences they want to reach – as well as anybody else who might be listening.
If you’ve ever wanted to consume content about content, this is the episode for you. Listen to this episode to learn more about:
- Why businesses and individuals must produce responsible content.
- How a content marketing strategy can help businesses and organizations of all sizes.
- Effective tactics to fuel a successful content marketing initiative.
If you liked this episode of unsuitable on Rea Radio, let us know! Hit the like button or share it with your followers on social media. You can also use #ReaRadio to join the conversation on Facebook and Twitter.
past episodes
For more tips and advice designed to help you market your business and strengthen your personal and professional brand, check out these other great episodes of unsuitable on Rea Radio.
articles & insight
Tell Me How You Really Feel About Marketing … – Are you looking for ways to expand your business’s reach, establish stronger relationship with clients and ultimately generate increased revenue? Then you may want to reconsider where marketing ranks in your company’s growth strategy. Read on to learn more.
5 Best Practices For Taking Your Business To The Next Level – Have your sales and profits remained relatively flat for years? Do you see potential but don’t know how to tap into it? Following these guidelines will help add the structure and forward thinking required to take your business to the next level. Keep reading to learn more.
official transcript
Click here to read the official transcript for episode 69: resonate: build relevant content, continuously.