Episode 209: Want To Grow Your Business? Try Joining A Trade Association

Mary Tebeau, CAE, is the executive director of the Builders Exchange of Central Ohio. To learn more about Mary and the BX, visit www.bx.org.

Your business is a part of a larger economic ecosystem. As such, you undoubtedly share several key commonalities with others in your industry, specialization, and even geography. Because of these shared traits, whether you know it or not, help, insight, and professional expertise are never really hard to find — as long as you know where to look. 

Luckily, you won’t have to look very far. Because there are more than 90,000 trade and professional associations in the United States, and each one is committed to helping like-minded companies and professionals grow their professional network, learn valuable skills, and drive sustainable growth. 

Mary Tebeau, executive director of the Builders Exchange of Central Ohio, has seen the value trade associations first hand. She joins unsuitable to share what her organization is doing, while diving into how creating a relationship with related associations can help your business become a best-in-class operator.

Listen to this episode of unsuitable to learn:

  • The three virtues of trade associations: meet, learn, and grow.
  • How associations help your industry grow as a whole, even helping to address the shrinking talent pipeline in some industries.
  • The resources you won’t be able to access without an association.

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If you liked this episode of unsuitable on Rea Radio, hit the like button and share it with your followers on social media. You can also use #ReaRadio to join the conversation on Facebook and Twitter, and you can watch the podcast in action on the Rea & Associates YouTube channel.