Whether or not you like to use social media in your personal life, if you’re a business owner who is taking the anti-social media approach, you’re really only hurting yourself.
So, in this episode, Rebecca Weiand, Rea’s social media superstar, is here to explain: Why you should consider using social media, how to choose which one is the right one for your business, and, even if you are already using social media, how you could be using it better.
Post, But Don’t Sell
Using social media is a great way to share and promote the services or products your business has to offer. However, it’s important that you understand that people are not using social media to be sold – they want to engage and get to know your business. The sales will come once your audience is engaged and trusts your brand.
If you are a business owner or you are responsible for social media in a business, you will be interested in these other topics discussed in this episode:
- Don’t just post. It is important to use all the tools social media has to offer (photos, videos, live feeds, contests, etc.)
- Sharing the content your audience wants to see will lead to them engaging with your other content, which can then make you more visible to other people because the algorithms in the background will be more likely to prioritize your content.
- You can’t set it and forget it. There are a lot of great tools that help you with your content, from sharing to tracking your brand, but you still need to actively engage to get noticed.
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official transcript
Click here to read the official transcript for episode 189, “Social Media Excellence For Businesses”