episode 132 – good isn’t good enough

Jeff Semple, president of the Canton and Mid-Ohio region of FocusCFO, talks about why, in today’s market, good just isn’t good enough anymore.

Most of us approach every task with the intention of giving it our best … But what happens when our best isn’t good enough?

Jeff Semple, president of the Canton and Mid-Ohio region of FocusCFO, joins us on this episode of unsuitable to weigh in on why, in today’s market, good just isn’t good enough anymore – and what business owners can do to get out of the weeds and back on the track towards greatness.

Financial information is important, but it’s not enough. You need to be able to tie the operations of your business to the financials to get real-time, forward-looking data – that is the information that will help you make better decisions. The financial statements, then, become a reinforcement of what you already know.

If you are struggling to keep up with the market, or you just find yourself stuck working on the day-to-day aspects of running your business, you will be interested in these other topics discussed in this episode:

  • Why being in the weeds of your company and running as fast as you can, every day, WILL cause you to run into something you won’t see coming.
  • Healthy vs unhealthy revenue (and what you should be focusing on when it comes to your revenue).
  • Nobody goes at this alone – you need a helpful guide! Check out FocusCFO.com to see how they can help assist you.

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articles & insight

Plan Your Work, Then Work Your Plan – Learn how to keep more revenue in your business with a solid budget.

Utilize Customer Typing To Track Marketing ROI In QuickBooks®This particular tool allows you to see where, with regard to your marketing, you’re getting the most bang for your buck.

Are You Paying Your Employees Correctly – Reviewing your payroll contracts is a smart habitat to get into because there are many factors, that if ignored, can result in over or underpayment of contract amounts.

Identifying Your Business’s Sweet Spots – Learn more about how you can analyze your business’s revenue in a new way and potentially discover additional areas for growth.

Be Mindful Of Common Financial Statement Mishaps –   There are tips that will help you eliminate errors, giving you more time to focus on other pressing financial matters and future initiatives.

official transcript

Click here to read the official transcript for episode 132, “Good Isn’t Good Enough”