Internal Communications | Business Podcast | Ohio CPA | Rea CPA

episode 112: how to design & implement an impactful internal communications plan

Abigail Eisenbrei | Internal Communications | Ohio Business Podcast
Abigail Cugini joins Dave Cain on this episode of unsuitable on Rea Radio to talk about the value of implementing an internal communications strategy in your business. Listen Now!

In business, the topic of “communication” comes up a lot, especially when we talk about ways to effectively communicate information about products and services to our customers. But what are you doing to communicate better with your employees? And, if you are making internal communications a priority in your business, what are you doing to maximize your efforts?

On this episode of unsuitable, we’re talking to Abigail Cugini. Abby has previous experience implementing communications strategy at the corporate level and, since joining the firm, she has used her expertise to help us with internal communication opportunities. She shares the three primary objectives of internal communications, then offers a few tips to help us implement a solid strategy that will achieve maximum results. Each of the three primary objectives of internal communication – to inform, to educate, and to engage employees – is vital to creating a strategic and impactful communications plan. Informing leads to educating, educating leads to engaging, and engagement leads to growth.

Listen to learn more about why you should and how you can implement the three primary objectives of any internal communications strategy. If you want to improve your internal communications, you will be interested in these other topics discussed in this episode:

  • Establish one internal communication source, which distributes every message to everyone in the company.
  • Why employees want to feel like they’re in the loop and can be recognized for their accomplishments at the workplace.
  • Communicating the fun stuff can be a great way to boost morale.

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articles & insight

Setting a Course of Action Involves Communication, Timing – Communication within your business is the key component when it comes to succession planning. Be prepared and willing to be open and responsive to keep your employees happy.

How Can Centralized Receiving Improve Your Internal Controls – Any weakness in your internal control system costs you money. It’s time to get a handle on what’s going on in your company.

official transcript

Click here to read the official transcript for episode 112, “How to Design & Implement an Impactful Internal Communications Plan.”