Episode 10: The Revenue Sin – Rea CPA

Episode 10: The Revenue Sin

Brad Martyn, Founder & CEO, Focus CFO
Brad Martyn, Founder & CEO, FocusCFO

why you should listen

On episode 10, “The Revenue Sin,” we’ll share an inspiring, insightful and engaging session with Brad Martyn, Founder & CEO of FocusCFO, one of the largest CFO service firms in the Midwest. During this episode you’ll learn the attributes of a healthy company and the importance of a cohesive culture, achieved through proper cash flow and cash flow budgeting. By remaining disciplined while embracing change, you’ll gain insights to this long-term strategic focus for true business profitability. Love the journey by learning to vet customers, reset objectives, and harness the power of cash flow to drive true business clarity.

meet brad martyn

Brad Martyn, founder and CEO of FocusCFO brings more than 30 years’ executive management and leadership experience to the organizations he works with daily. Brad regularly works with entrepreneurs on issues ranging from strategic planning to day-to-day operations. FocusCFO is the largest CFO services firm in Ohio. Learn more about Brad and FocusCFO.

articles & insight

Series: Build A Better Business From The Inside Out

This series looks at the four core business systems you need to have in place to operate at an optimal level and maximize your internal cash flow. Check out all four parts here:

Not All Growth Is Good Growth – Production is booming, demand is high and you are humming along at full capacity, so you decide to take on more work. Just about the time you think business couldn’t get better … crash! Read on to find out what went wrong?

5 Reasons Why Managing A Solid Cash Flow Is Just Good Business Sense – Managing your cash flow now will help minimize mistakes later – when business and economic trends become more favorable. Still not convinced? Here are five more reasons to consider maintaining your company’s cash flow projection.

Find Success In A Solid Cash Flow – Not only is your cash flow a powerful management and accountability tool, it’s your business’s lifeline. So this year, as you seek to protect your business’s liquidity and future growth, make the management of your business’s cash flow your priority. Keep reading to discover how you can find success in a solid cash flow.

How Can My Statement Of Cash Flows Transform My Business? – Typically, the balance sheet and the income statement get all the attention and glory, and don’t get me wrong they are very useful. But there’s an underappreciated statement further back in your stack of financial reports that you may find useful. Read on to learn more.

5 Best Practices For Taking Your Business To The Next Level – Have your sales and profits remained relatively flat for years? Do you see potential but don’t know how to tap into it? Following these guidelines will help add the structure and forward thinking required to take your business to the next level. Learn how now!

Is Bigger Really Better? – How many times have you heard, “Grow or die,” or “Bigger is better,” when referring to business? This is what everyone is taught, so it has to be true, right? You have read it in respected business journals, it’s dogmatic in business schools and classes, so it must be the way it is. These statements sound logical, but are they really? Keep reading to learn more.

QuickBooks Tips For Managing Cash Flow? – Cash flow management is a struggle for many small businesses.  Unlike revenue, cash flow isn’t easy to quantify or pin down.  It’s up and down and moves around.  But, most small businesses that fail do so because of a lack of cash flow… not revenue or profits. Thankfully, QuickBooks makes cash flow easier to understand.  Using a few simple reports, QuickBooks can help you to understand your past cash flow and predict what it could be like in the future. Read on to learn more.

How Do You Increase Cash Flow? – Contrary to popular opinion, profits are not the pulse of business. You can’t spend profits. Most companies go out of business because they lack quality cash flow — not because they lack profits or assets. So what should you do? Keep in mind that you must see the situation as a WAR. There are many battle fronts and many issues. If you aren’t victorious . . . you’re out of business. This article will give you tips to help you win the cash flow war.


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