A Brighter Way
A Brighter Way
Katie Tolin, marketing director for Rea & Associates, Inc., was honored as the 2010 Marketer of the Year by the Association for Accounting Marketing. Tolin was first nominated by her peers, and then selected by a panel of judges, themselves leaders in professional services marketing, for the top honor.
As Rea's first-ever marketing professional, Tolin has worked to build a marketing and growth culture. She helped formalize industry niches, assisted in the development of the firm's strategic plan, initiated a brand enhancement campaign and redesigned and optimized a website that serves as a lead generation tool. In addition, she has developed and planned successful internal sales campaigns, helped launch new divisions of the firm, oversees the firm's pipeline and tracks and helps drive growth within the firm's various business segments. Working in Rea's New Philadelphia headquarters, she supervises a staff of three.
Tolin has long been an active member of accounting marketing professional organizations. She has served as a member of the Association for Accounting Marketing's board of directors since 2007. She currently serves as the liaison to the communications committee, a committee that she chaired for three years prior to joining the board. She becomes the association's secretary on July 1. In addition, she is a current member and the immediate past chair of the marketing committee for Moore Stephens North America, a regional member of an internal accounting firm association.
Locally, Tolin is a member of the board of directors for Junior Achievement of East Central Ohio where she is serves on the executive committee and chairs the marketing committee. She resides in Canton.
She was presented with the award at the 21st Annual AAM Summit in Washington, DC, on June 24. The award is sponsored by CPA Practice Management Forum, the only independent newsletter focusing on exclusively on successful marketing strategies within CPA firms.
