Do you love what you do? I mean, do you really love the work you do and the people you do it for? If you’re a business owner or the leader of an organization, you were probably pretty passionate about what you wanted to achieve in the beginning. But, as the years go by, sometimes that passion is replaced by the need to manage people, pay bills, and turn a profit.
While it can be hard to keep that passion alive, Linda Friel, CFO of Payne & Payne Builders, is with us today to tell us why it’s important to stay passionate in your profession, what you can do to keep the passion alive, and how doing so can help keep all the other responsibilities you’re managing in line.
We’d also like to extend a congratulations to our guest because on November 7th, 2009, in San Diego, California, the Custom Homebuilders Committee of the National Association of Home Builders (NAHB) named Payne & Payne Builders as its 2009 National Custom Home Builder of the Year – and what better way to serve people than by helping them build the home of their dreams?
The Business Case for Serving Others
We’ve all heard that word of mouth is the best (and cheapest) form of marketing you can have – and when you go the extra mile for your client, they will go the extra mile for you. At Payne & Payne, for example, 95 percent of referrals come from current or past clients. If you want that kind of loyalty, try following Linda’s lead.
If you want to make a difference in the lives of the people you work with or in your community, you will be interested in these other takeaways from this episode:
- Don’t be afraid to become personally invested in your job.
- People and personal relationships are everything.
- Take care of your clients and, in return, they will take care of you.
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Businesses Thrive When Employees Thrive – Your employees are worth much more than the dollars and cents they saved or earned over a period of time. Stop looking at your employees as line items on your budget sheet and begin to realize the true value they bring in all aspects of the business.
official transcript
Click here to read the official transcript for episode 159, “how to make a real difference to those you serve”