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episode 39: the infamous ‘finger in the chili’ incident
Remember the time America began checking their Wendy’s chili for rogue fingers? Denny Lynch does. As the senior vice president of communications at the time of the crisis, Denny and his team was not only responsible for helping disprove the claim, but to maintain the brand’s image and reputation as one of the nation’s premier fast food restaurant brands. On episode 39, “the infamous ‘finger in the chili’ incident,” Denny and Mark discuss crisis communications and why clear, consistent internal and external communication strategies are critical when businesses have to protect their brands from unforeseen crisis situations.
Go behind-the-scenes and find out what happened the night of March 22, 2005, when Denny received the call to inform him that a woman had found a “body part” in her Wendy’s chili and that a local San Jose, Calif., TV station was perched at the restaurant, poised to go “live” within the hour. And find out how he arrived at an answer to the simple, but profound question: “What are we going to do?”
Listen to episode 39 now to hear a first-person narrative outlining the essential steps Denny and his team took to navigate the crisis communication maze in an effort to respond with proper brand authority and authenticity. Then start thinking about what you would do if faced with a crisis unique to your business.
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Surviving A Crisis – Develop plans and procedures to mitigate the effects before a disaster hits. The goal is to ensure a speedy return to working order so your operations can continue. Read on to learn more about business continuity planning.
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From Leader To Leader – Many businesses don’t survive a change in leadership. But I’ve been around the block long enough to see Rea transition from its original CEO to three additional ones – and I’ve seen clients do this successfully, too. Keep reading to learn some of the best practices we have learned over the course of our firm’s long history.
How Prepared Is Your Business For A Potential IT Disaster? – Natural disasters. Hardware meltdowns. New variants of viruses and malware. Unfortunately, we live in a day and age where anything can happen. It’s critical that your business is on its toes, ready to tackle any potential disaster or crisis that may come your way. But is it? If your business’s computer systems crashed tomorrow, how easy (or even possible) would it be for your business to recover? Has your business ever given thought to a disaster recovery (DR) plan? Find out what a DR plan can do for you.
Click here to read the official transcript of episode 38: “the infamous ‘finger in the chili’ incident.”