Topics or areas of expertise Abbey can talk about (even in her sleep):
- Content marketing
- Professional storytelling
- Public relations
- Personal branding
- Social media
- Guerrilla marketing
- Media relations
- Graphic design and page layout
How we know she knows what she's doing:
- Abbey earned a bachelor's degree in mass communication from Tiffin University in 2006.
- After accumulating experience in the field, she went on to earn a master's degree in public relations from Kent State University in 2013.
- A long-time storyteller, Abbey began working as freelance writer in high school, which helped kindle an early career in journalism. It was this interest in journalism and content development that drove her to pursue a master's degree in public relations.
- She brings nearly two decades of professional writing experience to the firm.
- In addition to long-form storytelling, Abbey is proficient at producing ad copy, sales copy, billboard messaging, social media posts, etc. ...
- In addition to helping others tell their stories as a ghostwriter or writing non-authored content, Abbey has helped produce her own thought leadership pieces, including:
- - No Time? No Problem! Produce More Content ... Without Forfeiting The Billable Hour | article written for Moore Stephens North America
- - I'm Selling Myself Everyday ... Are You Buying? | article written to promote AAMplify! podcast
- - Smashing The Stereotype of Sales! | interviewed Todd Cohen for the AAMplify! podcast
- - This Accounting Podcast Is Booming! | article written for Growth Strategies, The Journal of Accounting Marketing and Sales - Winter 2017 edition
- - Resonate: Build Relevant Content, Continuously | podcast preview
- - episode 69: build relevant content, continuously podcast | unsuitable on Rea Radio interview
- Abbey has given the following presentations:
- - Maximize Online Leads With Innovative Content Strategy | co-presenter | AAM High! Webinar, March 2018
- - Marketing Tools You Can’t Live Without | AICPA’s ENGAGE! Conference (In partnership with the Association for Accounting Marketing’s annual conference) | Las Vegas, June 2017
- - Content Marketing Strategies | Moore Stephen’s Marketing Segment Annual Meeting | Las Vegas, June 2017
- Abbey has worked closely with small nonprofit organizations in Northwest Ohio to establish and build a recognizable and trustworthy brand on a shoestring budget.
- Utilizing her expertise in storytelling and her flair for the dramatic, Abbey has been instrumental in the development of the firm's multi-media content, including Rea's video and podcasting activity.
- Since joining Rea, Abbey has helped the practice growth team win multiple Marketing Achievement Awards from the Association for Accounting Marketing.
- She also brings political campaign management to the table.
Furthering her professional development, Abbey is involved with:
- The Association for Accounting Marketing (AAM) | strategic communications committee chair
When she's not in the office, you can find her:
- Spending time with her two amazing little girls, Giselle and Sofia, and her husband, Pavlos.
- Getting to know the hiking paths of Highbanks Metropark and trying not to embarrass myself at the gym.
- Driving up to Northwest Ohio, (shout outs to my peeps in Upper Sandusky, Findlay, Bowling Green and Toledo) to spend quality time with family and friends!
- Experimenting with Adobe Photoshop, Elements and InDesign, as well as researching and playing around with new and interesting content production tech to keep her skills sharp.
- Volunteering and freelancing for with the A.N.G.E.L.S. Outreach organization and Heroes in Action.
- Partaking in her share of shenanigans ...
Inside The Mind Of...
- What does "A Brighter Way" mean to you? It means "possibility" and the ability to look beyond the challenge and find a better solution - an innovative solution.
- What's your favorite aspect of your job? I absolutely love that I have the freedom to tell stories in ways that resonate with an ever-changing audience, which means that I get to stay on top of emerging trends and embrace new technology to the ultimate benefit of our customers. We have some truly great people working at Rea, some true visionaries and incredibly talented men and women, and I have the job of promoting them and the services they can provide.
- What do you consider is your "brightest" quality? I think my brightest quality is my ability to see the world differently. When I am confronted with a problem, I don't always accept that the obvious answer is the best answer; I choose to take the path less taken in an effort to take my work to the next level. Every challenge is an opportunity for growth and if we don't embrace the opportunity to think outside the box, we could be denying ourselves of the next big idea.
Just For Fun:
- What did 10-year-old you want to be when you grew up? At 10-years-old, I wanted to be on stage - either as an actress or a singer. I would spend hour in my room listening to music, putting on pretend concerts and writing songs for my future band. I'm pretty sure my parents were thrilled when I was finally old enough to join choir in jr. high and start participating in the local theater productions ... it meant they didn't have to listen to my solo performances quite as much.
- What was your first job? I was always working. As soon as I could walk my family and I would go out in the fall and cut wood. I could also be found raking leaves, mowing lawns and shoveling snow throughout our neighborhood. But if we're talking about my first official job, it was for ABC Auto Body, where I cleaned the offices and the garages, paint booths and parking lots.
- What is one trait you possess that you inherited from your mother or father? I inherited my dedication and persistence from my mother and I hope to pass these qualities on to my own girls. They can be anything they want to be, and with dedication and persistence, anything is possible.
I'm a professional storyteller, and my favorite stories to tell are those that highlight our people, our clients and our firm across a variety of mediums.